Ashes Sponsorship & Viral Film
Working with Proven Communication (Westons Cider’s PR company), the brief was to create two films which were used as part of the Stowford Press brand Ashes sponsorship activation.
The Ashes was one of the biggest sporting events to take place in the UK at the time. The challenge was to create a viral that would build awareness of the Stowford Press sponsorship of the Ashes integrating. with other activity taking place before and during the Ashes series.
Having access to a couple of cricket legends, Ian Bell and Tim Bresnan, we asked them to attempt some tricks in front of camera in the beautiful surroundings of Lords cricket ground – that’s got to be impressive.
CGI or not CGI, that is the question!