Our Spark workshops are about creating the right environment for bringing together your people, and harnessing their energy and ideas in a structured way, to uncover fresh new insights about your brand, your markets and the customers you serve.
We use the knowledge and insights from the Spark workshop to help better define who your are, what you believe and what makes you different.
This workshop is specifically for businesses who are keen to get key stakeholder engagement. The workshop is aimed at either marketing and sales teams or owner/managers
Your report will cover the following elements
Your business and your audience:
Company background, current brand story
How your brand story translates into strategy and direction
Analysis of past branding and marketing work
Pain points for your customers and your team
Using these insights we create a fresh new look for your brand. Your Spark Insights will cover each of the following areas.
Brand Promise — Mission, Vision & Values
Value proposition (or elevator pitch)
Identity, Primary elements:
Tagline / strapline
Identity, Secondary elements
Copywriting / Voice
Photography / Illustration
Outline style guide over key digital and physical collateral*
*This is not full asset production, more a visual representation of how your newly positioned brand could look across these key pieces of collateral.
Your brand appraisal report is provided in PDF format.
All our workshops are exercise based, given the limited time the exercises we facilitate will be undertaken in consultation with your creative partner from tenbristol.
You will then have two members of the tenbristol team attend your premises on the day to conduct the workshop. These sessions are recorded on camera in order for the team to reflect on the session when downloading later on the process.
IMPORTANT: To make the most of the time, each delegate will be issued with an agenda and be asked to complete a short exercise before they attend the session. This is an important part of all our workshops helping delegates focus on what it expected from them on the day of the workshop.
Before the workshop the team at tenbristol will be participate in desktop research, reviewing up to six competitor websites along with any another marketing collaterol you can provide with a view to evaluating their particular strengths and weaknesses. This will be used along with insight gained onthe day to plot your business on a positioning map to identify gaps and opportunities.
Please liaise with your creative partner on what resources will be required to conduct your Spark Workshop.
Travel expenses charged at .45p per mile.
Working hours: 8-5pm.
Free brand appraisal