brand appraisal

An in-depth brand positioning report.

This package goes beyond a mere diagnostic. It gives you a detailed report outlining a credible brand position that will ensure you stand apart from your competition. We will plot your brand on a positioning map, identifying opportunities for differentiation and crucially a plan for occupying this space.

This is ideal for small businesses who are considering a brand refresh.

£700.00

What you will get it is a top-line 4-page report outlining recommendations on how you could align your key marketing collateral to fit with a new desired brand position.

Your creative partner will be in touch to take the brief. This will provide insight into your current brand and ambitions for development.

From this brief we examine and provide feedback on the following key elements:

Brand identity, primary elements:

  • Company logo
  • Symbol/s
  • Brand name
  • Tag-line/strapline 

Brand identity, secondary elements:

  • colour scheme/typography
  • Graphic style
  • Copywriting / tone of voice
  • Photography
  • Illustration

Review & appraisal of other key branded platforms/collateral:

  • Website (main landing pages) 
  • Social channels
  • Key collateral (five items)

Your brand appraisal report is provided in PDF format.

It’s essential you fully complete the downloadable brief. This will provide insight into your current brand and ambitions for development.

When reviewing branded collateral, we are mapping how your brand is represented across the user buyer journey.  Each user buyer journey is specific to each customer. We have limited the review of the assets to 5 pieces of collateral, please speak with your creative partner to organise which specific elements you would like us to review as part of your brand appraisal package. For example items could include:

  • Branded collateral
  • Brochures
  • Leaflets
  • Annual reports
  • Paper stocks for printed items
  • Stationery – letterheads, business cards, email signatures
  • Reports
  • Presentations
  • Proposals
  • Signage internal and external
  • Surveys
  • Advertising – online/offline
  • Trade Show materials
  • Sponsorships
  • PR efforts / Press releases / Press kit
  • White papers
  • Case studies
  • Testimonials
  • HR onboarding materials
  • Trademarks
  • Telephone greeting / voicemail / hold music
  • Misc. branded items e.g. pens
  • Videos
  • Podcasts
  • Webinars

Website

  • Site Speed
  • Look and feel
  • Functionality
  • Sitemap
  • Hosting arrangement
  • Search rankings
  • Site responsiveness / mobile optimisation
  • Blog/News page
  • Review of analytics (if available) – website engagement

Social media – profile, content, engagement

ECRM or database marketing (newsletters)

Travel expenses charged at .45p per mile.

Working hours: 8-5pm.

Related packages…

Brand workshop

 

Brand guidelines

Logo design & development

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