copywriting"My words fly up, my thoughts remain below. Words without thoughts never to heaven go."
The art of storytelling.
Creating and shaping a compelling story that will ignite your audience’s desires and imagination can be the difference between being remembered and easily forgotten. Alongside design, great storytelling is at the bedrock of what we do at tenbristol.
We can help you leverage the power of storytelling, enabling you to tell your brand story in ways that will resonate with your audience and help you to achieve remarkable results.
Things to consider.
Your brand story
One of the key outputs from our Spark Workshops is the development of your brand story. Your brand story is a narrative encompassing facts and feelings created by your brand. These are rolled up into a story that inspires an emotional reaction.
Know your audience
Like any good marketing activity, successful copywriting starts with having a deep understanding of your audience, likes, habits, passions and desires. This will inform the creative process, helping to produce a narrative that resonates with your audience.
Social media engagement
The ability to craft captions that encourage a reaction is the make or break nowadays. Activating content across your social channels is much more than just uploading content from your website. Whether your selling products or just raising brand awareness, it should be a top priority to upping your copywriting game.
Scripting for video
Taking content and crafting it into a script for the video is not an easy skillset. A bad script can, just like a bad blog post or poorly judged social media post, damage a company’s good name and drive users away.
Optimised website copy
Optimised content is copy written for your website using keywords and search terms, including web page content and blog writing. It’s not simply repeating particular phrases online but about crafting an engaging narrative around these search terms. Creative copywriting will engage your audience, keep them coming back for more, and help build your website authority, which can positively impact search rankings.