brand guidelines.

Brand guidelines really are the heart and soul of your brand; they provide the blueprint for translating your brand's vision, mission and values into design.

Keeping it all together.

Whether we have helped develop your brand or not, we can work with you to design your brand guidelines. 

 

Things to consider.

9

Make them easy to use

It’s easy to get carried away with brand guidelines. They can become a bit of a monster. It’s important to make guidelines straightforward and clear so that anyone can use them. At the very least, they should cover the basic rules around the main six components of your brand — brand story, logo, colour palette, typography, imagery and tone of voice.

9

All brand touch-points

Consider just how many touchpoints you have with your audience and stakeholders… it’s a lot! Your brand needs to paint the right picture of your organisation across every one of these interactions. This can be quite daunting. Our packages allow you to break this up into bite-sized chunks allowing you to plan a strategy to manage those key interactions and make the most impact.

9

Room to grow

Some brand guidelines are as thick as a novel, as it’s easy to overcomplicate them. Others are a simple one-page reference. However, all good brand guidelines help create a solid foundation for your business. With this foundation in place, it is possible for the brand to evolve and, if required, you can add to or develop your guidelines to suit your business as it develops.

9

Size doesn't matter!

Regardless of the size of your business or organisation, your brand guidelines are important. It sets out the rules on how your brand should be presented to the world. This ensures consistency of message and professionalism, every time.

9

A recipe for success

You can have the most perfectly honed brand in the world, but it can quickly topple like a house of cards without controls in place. Our brand guidelines create a playbook for stakeholders who interact with your brand to ensure it is portrayed correctly now and into the future.

Our core brand guideline packages.

Our core packages should cater for the needs of most organisations, no matter their shape or size. If you have multiple needs, just add different packages to your cart and then book a discovery call.  If you simply cannot find a package suitable, please schedule a call back. 

Brand guidelines

Start-up or micro business

£600

Perfect for start-ups or micro-businessses looking to put in place controls around their brand as their business grows.

This package includes:

N

Name style / Company logo

N

Tagline / strapline

N

Colour palette

N

Typography

(Packages are exclusive of VAT.)

Brand guidelines

Corporate / enterprise businesses

£1750

This is suitable for larger organisations needing a detailed brand guidelines.

It is designed to give etablished organisations a means of controlling how their brand is portrayed across every customer touch-point. It covers all the elements outlined in the other package but goes further by including all brand collateral:

This package includes:

N

Brand name

N

Company logo/s

N

Tagline / strapline

N

Symbol/s

N

Colour palette

N

Copywriting / tone of voice

N

Imagery / illustration

We will also include visuals for any existing branded collateral, such as brochures, leaflets, annual reports, stationery, email signatures, presentations, etc.

(Packages are exclusive of VAT.)

People who trust us…

Integral UK Ltd

Red Recruitment

Bendrey Brothers

Taylor Maxwell

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Schedule a call back.

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