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web +
digital

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branding +
design

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film +
animation

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what is bigger picture creative?

It may be a vision, a statement of ambition, or it could be a more tangible, measurable objective linked to your sales objectives.

As a team of strategic thinkers, design, web and film professionals we create the big ideas; brave strategies and bold content that enable our clients to achieve their bigger picture aims and ambitions.

formula

our winning formula

Our approach rationalises the creative process. It brings together our people, process and technologies to uncover fresh insights about our clients' brands, consumers and the unique language they share.

Putting you, the client, at the centre of everything we do, it enables a deeper understanding of your challenges and demonstrates exactly where we can add value and contribute towards your Bigger Picture.

In this digital age we can create content specific to the individual. Technology enables us to get a detailed insight into our customers' individual preferences and position timely relevant content at key stages across their persona buyer journeys.

here is how we do it

define the challenge(s): we listen

define

Fully understanding the challenges is crucial. The define stage for us is about active listening. Active listening helps identify potentially, as yet undisclosed, underlying causes contributing towards a particular set of client challenges.

Only by fully understanding the challenges and underlying causes can we present a formal plan, in the form of a project initiation document (PID). This outlines the key strategies, timescales and resources required to create the desired impact on your Bigger Picture.

discover: we learn

At this stage we walk in your shoes to develop an objective and balanced insight you, your brand and the markets you serve. We use a variety of tools to help us get this insight depending on the context and complexity of the challenges presented to us, including:

All this hard work is for a reason; here we will begin to development the framework for your future content strategy. Included within this will be:

To understand how each of these will inform your content strategy, please visit our content strategy resources section.

discover

design & develop: we create. we hone

design

The art of story-telling...

Where content is said to be KING, experience tells us, context is GOD!

Creating content which resonates with your audience is the make or break point of the entire content strategy. Only by truly understanding your audience and their individual buyer journeys can we take a blended approach when designing and developing campaign content.

The buyer journey is an important framework for your future marketing strategy. We experience this (consciously or sub-consciously) during the buyer decision making process.

The role of your content is inform your buyer at each stage as they make the transition from step one ("Do I have a need?") to a justified decision (this is the right product or service for me)?

*A Blended approach: Working alongside in-house marketing teams, or other agencies to achieve bigger picture aims and ambitions.

To understand more about the buyer user journey and how this is important, please our content strategy resource section.

deliver: measure, refine, learn, repeat

Once we arrive at the delivery stage no stone is left unturned. Its then time to take a deep-breath and begin creating your content.

Technology plays an important role here. We truly believe our customers are at an advantage because of the intelligence we have at our fingertips. The data we collect using these tools allows us to measure and interpret results into a more meaningful and strategic way.

Contact a member of the team today to talk.

info@tenbristol.co.uk

deliver

technology

At the heart of content marketing is the strategy - deciding what, and where that content should be placed to really drive engagement with your audience.

With our technology tools we can put content strategy front and centre, by making use of metrics, the numbers and ratios that show us how content performs across which channel.

technology helps us:

  • Find the right ‘hooks’ into existing customer conversations and channels
  • Prime the market with What-If and discussion content
  • Fulfilling the creative needs, with content such as insight led films for their consideration
  • Social media seeding, giving each piece of content its largest audience
  • SEO friendliness, ensuring the questions your audience are asking lead to your content
  • Authoritative voices, putting content on the sites and blogs of people your market respects
  • Value-added content, with insight films and case studies written to convey original research and fresh ideas
  • Comprehensive tracking and analytics, so that no sign-up or interested enquiry goes unanswered

let's talk

Have a project in mind, or want more information? Contact us today.

some of our clients